Region:Singapore

PR Asia 2025 Singapore

Asia's leading source of advertising, marketing & media news.

Most recent more

How SEA ad leaders own the brief and the bedtime story

Opinions

How SEA ad leaders own the brief and the bedtime story

13 May 2025
• A'bidah Zaid Shirbeeni

Analysis

Agentic AI for dummies: 101 on how marketers can leverage on the trend
- 13 May 2025
- Karen Wong
News

McDonald's SG turns up the heat with first-ever McSpicy museum
- 13 May 2025
- Dhanya Vimalan
News

Yeo’s rallies a new wave of tea lovers with cheeky campaign
- 13 May 2025
- Dhanya Vimalan
Media

Samsung expands TV Plus team as FAST viewership surges across APAC
- 13 May 2025
- Staff Writer
News

Why ASICS is choosing a dog as its brand ambassador
- 13 May 2025
- Dhanya Vimalan
Opinions

How marketers can stop making slapstick comedy in ads
- 09 May 2025
- A'bidah Zaid Shirbeeni
Tune In

Gen Z perspectives: WOG creative pitch and Thunderbolts' shocking rebrand
- 09 May 2025
- Dhanya Vimalan
News

Samsung dishes out AI fixes for Gen Z fails in new campaign
- 09 May 2025
- A'bidah Zaid Shirbeeni
News

Kraft Mac & Cheese serves up 14k gold noodle necklace for Mother’s Day
- 09 May 2025
- Dhanya Vimalan

Marketing Excellence Awards 2025 Singapore

Partner Insights more

How Mandai Wildlife Group and Moove Media reimagined OOH by bringing the wild to the city

How Mandai Wildlife Group and Moove Media reimagined OOH by bringing the wild to the city

Asia eCommerce Awards 2025

Tune in more

Gen Z perspectives: WOG creative pitch and Thunderbolts' shocking rebrand
- 09 May 2025
- Dhanya Vimalan
Gen Z perspectives: Eugene Lee's new role & the rise of plushies
- 02 May 2025
- Dhanya Vimalan
Gen Z perspectives: Wendy's beef with Katy Perry, the hottest news in MY
- 25 April 2025
- A'bidah Zaid Shirbeeni
Women who lead: PHD APAC's Eileen Ooi on the power of people-first leadership
- 17 April 2025
- Lee Shin Yiing

Tech more
- Parminder Singh launches AI advisory ClayboxAI
  - 30 April 2025
  - • Dhanya Vimalan
- 6D Pixie teams up with Signal Consulting to bring AR services to APAC
  - 29 April 2025
  - • A'bidah Zaid Shirbeeni
- OpenAI rolls out shopping feature for ChatGPT users
  - 29 April 2025
  - • Dhanya Vimalan
- Duolingo goes AI-first, scales back contractors in strategic shift
  - 29 April 2025
  - • Dhanya Vimalan
Awards more
- These are the Hashtag Asia Awards 2025 finalists
  - 08 May 2025
  - • Jean Wen Chee
- StanChart HK and dentsu HK shine at Loyalty & Engagement Awards HK 2025
  - 28 April 2025
  - • Staff Writer
- These are the MARKies Awards 2025 finalists
  - 16 April 2025
  - • Jean Wen Chee
- Geneco and Golin Singapore triumph at PR Awards 2025
  - 11 April 2025
  - • Jean Wen Chee
Brand Highlights more
- Content Champions: 10 brands leading the content charge in SEA
  - 24 April 2025
  - • Staff Writer
- Content Champions: Singtel (Singapore)
  - 24 April 2025
  - • Staff Writer
- Content Champions: Shell Helix (Indonesia)
  - 24 April 2025
  - • Staff Writer
- Content Champions: Oreo (Thailand)
  - 24 April 2025
  - • Staff Writer

Upcoming events more

News more
- McDonald's SG turns up the heat with first-ever McSpicy museum
  - 13 May 2025
  - • Dhanya Vimalan
- Yeo’s rallies a new wave of tea lovers with cheeky campaign
  - 13 May 2025
  - • Dhanya Vimalan
- Why ASICS is choosing a dog as its brand ambassador
  - 13 May 2025
  - • Dhanya Vimalan
- Samsung dishes out AI fixes for Gen Z fails in new campaign
  - 09 May 2025
  - • A'bidah Zaid Shirbeeni
Analysis more
Agentic AI for dummies: 101 on how marketers can leverage on the trend

13 May 2025

• Karen Wong
From fame to fit: What brands need for the perfect ambassador

08 May 2025

• Dhanya Vimalan

Cute, cuddly, calculated: How plushies are helping brands stay relevant

05 May 2025

• Dhanya Vimalan

GE2025: Rebuilding narrative and accountability post racial slur blunder

02 May 2025

• A'bidah Zaid Shirbeeni

Agencies more
- GroupM reportedly to be rebranded into WPP Media
  - 07 May 2025
  - • A'bidah Zaid Shirbeeni
- Mongoose merges three agencies under new global vision
  - 02 May 2025
  - • A'bidah Zaid Shirbeeni
- R3 strengthens media consulting in APAC with senior hire
  - 30 April 2025
  - • A'bidah Zaid Shirbeeni
- Ogilvy's David Dahan takes on expanded role as part of client growth strategy
  - 25 April 2025
  - • Karen Wong
Media more
- Samsung expands TV Plus team as FAST viewership surges across APAC
  - 13 May 2025
  - • Staff Writer
- Netflix taps AI to talk like users and scroll like TikTok
  - 08 May 2025
  - • Lee Shin Yiing
- Philippine Daily Inquirer consolidates operations under sister company
  - 05 May 2025
  - • Dhanya Vimalan
- IMDA blocks Facebook posts from Malaysian politicians ahead of general elections
  - 28 April 2025
  - • Dhanya Vimalan
Opinions more
- How SEA ad leaders own the brief and the bedtime story
  - 13 May 2025
  - • A'bidah Zaid Shirbeeni
- How marketers can stop making slapstick comedy in ads
  - 09 May 2025
  - • A'bidah Zaid Shirbeeni
- How CASETiFY builds buzz with every drop
  - 07 May 2025
  - • A'bidah Zaid Shirbeeni
- 'A marketer has no choice but to understand every single thing,' says Ng Yau Chuan
  - 06 May 2025
  - • A'bidah Zaid Shirbeeni